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Are you stuck and can’t scale and grow?

We continue our conversation from the previous blog on the mindset to scale.

Entrepreneurship is not for the faint-hearted. It takes guts, determination, and a willingness to take risks. But once you’ve made the leap and launched your own business, the sky’s the limit. You have the autonomy to call the shots and shape your own future. But as your business grows, you need to start thinking about how to uplevel your strategic practices and marketing strategies. Because let’s face it, you didn’t work this hard to stay stagnant.

Assessing current business practices

You have your sights set on achieving $50k months and beyond. And we’re here to help you get there. It’s important to take a step back and analyze your current business model and its limitations.

  • Are there processes that are hindering your growth?
  • Are there areas where you’re wasting money?
  • Identify the areas for improvement.

But don’t beat yourself up about it. Every business has its weaknesses. The key is to figure out how to address them.

Let’s start by examining your operational processes.

  • Are there bottlenecks that are causing delays?
  • Do you have enough team and support to handle the work?

Perhaps it’s time to invest in technology that could automate certain tasks and free up your team’s time. Or maybe you need to hire more staff to take on the workload.

My first hire was an assistant that managed all the operations. This freed up all the administrative tasks that were taking up so much of my time and mental power. I was then able to focus more inside my zone of genius. And on the activity that generated the revenue.

Whatever the case, identify the root cause of the problem and find solutions to streamline your operations. But improving your business goes beyond just operations.

Take a hard look at your financials.

  • Are you spending too much on marketing with little ROI? That is why tracking is vitally important.
  • Are you neglecting certain product lines that could be generating more revenue? 
  • Are you excited and passionate about what you’re selling, or just trying to sell something which you think will make you money?

Analyzing your financials will help you prioritize and allocate resources effectively.

Finally, think about your customers.

  • Are they satisfied with your products or services?
  • Can you improve the customer experience?

Survey your customers and use their feedback to address any pain points they may have. Happy customers are more likely to become repeat customers and refer others to your business.

Assessing your current business practices is a necessary step towards achieving your growth goals. By identifying areas for improvement and developing strategies to address them, you’ll pave the way for a more efficient and profitable business.

Scaling up the team

Are you going to keep running your business alone, or will you build a team to help you achieve even greater success? Let’s hope it’s the latter because you can’t do it all on your own. Trust me, I’ve tried this and I got burnt out, ill often and lost time away from my family. 

Building a strong and efficient team is crucial to scaling up your business. And, of course, hiring full-time staff is one option. But let’s not forget about outsourcing, which can provide you with the flexibility to access top talent in a more cost-effective manner. Here are a few companies we use for outsourcing;

Plus, imagine all the free time you’ll have to focus on other areas of your business that require your attention for it to grow and scale. And while a strong team can help you achieve great things, a toxic one can be detrimental to your business. So, create a company culture that aligns with your values and attracts the best talent. 

Expanding the Market Base

You’ve reached a certain level in your business, but you want to go beyond and bring in more money and make more impact by reaching new clients. Start by identifying a new target audience. This is your next level of clients as you’ve most likely ‘outgrown’ some current ones who are not growing and evolving at the same rate as you.

Analyse the demographics and psychographics of your existing clients.

Are there patterns that can help you determine the characteristics of your ideal client? Once you’ve identified them, you can attract them using reliable segmentation and positioning strategies. This occurs through your messaging.

Do your ideal clients feel that you understand them and are speaking to their hopes, fears and desires?

Segmentation is the grouping of your newly discovered target audience according to shared characteristics.

This is huge!! Positioning, on the other hand, determines what makes your business unique and how you stand out from the competition. By having the right positioning through effective messaging and branding, it attracts the right calibre of clients. This big mistake early entrepreneurs make is to work with one one, anytime who needs us!

Finding the intersection between the two is where the real magic happens. With a new target audience, segmentation, and positioning in place, it’s time to develop a marketing strategy that speaks to them.

This could range from:

  • traditional paid advertising,
  • influencer marketing,
  • affiliates,
  • referral marketing and
  • social media promotions. Just to mention a few.

The key is that your strategy must resonate with your new audience to be effective. Expanding your market base is critical in achieving monthly revenues of $50k and beyond. Keeping it fresh and exciting will contribute to ongoing success. Who knows, with these new strategies you may even attract new customers that you never thought possible. The money is always available.

Optimizing digital presence

As an entrepreneur upscaling to an enterprise, optimizing your digital presence is a critical strategy for driving growth. Creating a professional website that aligns with your business objectives is the foundation of your online presence. If this is not in your wheelhouse then I would strongly suggest you outsource this.

It will be faster, and cheaper if you to pay an expert to do this. And the result will be far more professional. Getting a 5-page website can start as low at $500 – $2000. The temptation is to do this yourself which will cost you a lot of time. And the result will have your brand appear amateurish which will repel potential clients.

There are plenty of low-cost customisable templates that make the process much simpler and faster. And ideally, something that you can then maintain and update yourself, rather than going back to your developer each time you want to update something.

Your website should be user-friendly, easy to navigate, and provide a seamless customer experience. In addition to a website, leveraging social media platforms is essential for marketing and engagement. Identify the platforms that align with your target audience and develop a strategic presence on them.

NEVER rely on rented space!

That being said, I have seen several 7 figure+ coaches and healers without a website at all and use social media as their exclusive presence. While this works very well for them, I believe this is a very risky strategy should the social media platforms change the algorithm (yet again) or close down completely.

You DO NOT own the list followers on your social media accounts. While building a social media following that you can sell to from DM’s is a fantastic strategy that is working in 2023, you also want to be getting those followers onto your email database. Then you are free to market and sell to them without limitations.

Be authentic in your messaging and leverage the power of storytelling to connect with your audience. Stay true to your brand and remain consistent in your messaging across all digital platforms. By staying on top of the digital game, you’ll be in a better position to achieve $50k months and beyond!

Maximizing revenue streams

One key area to focus on is maximizing your revenue streams. Diversifying your revenue streams can help to smooth out fluctuations in your business’s income. This could mean exploring different revenue models, or even expanding into new markets.

And when it comes to pricing, don’t be afraid to adjust your strategies to maximise profitability. But with the right approach, you can create a sustainable and profitable business that supports you and your team for years to come.

Shifting from One-to-One to One-to-Many

Unlock the potential to scale your business by shifting from one-to-one sessions to one-to-many interactions. By creating group coaching programs, online courses, webinars, or live events, you’ll expand your reach and impact exponentially.

Craft group programs or classes tailored to the needs and desires of your target audience. Foster a sense of community and shared learning experiences. Encourage your clients or students to support each other and take ownership of their progress. Let’s create an environment where collaboration and growth thrive.

Remember, we’re not just treating clients or students like family, but building a vibrant community. Nurture connections and provide networking opportunities among your audience. By fostering a supportive environment, you’ll create a ripple effect of transformation and success.

  • Assess your current offerings and identify areas where you can incorporate group elements. Launch a group coaching format program to gauge interest and gather valuable feedback.
  • Leverage online platforms such as Zoom or webinar platforms to host group sessions or events. Familiarize yourself with the necessary tools and technology to deliver a seamless experience.
  • Develop a comprehensive curriculum or course structure for your group programs. Ensure it’s engaging, interactive, and delivers maximum value to your participants.
  • Embrace the power of storytelling and community-building in your marketing efforts. Highlight the success stories of your community members and create a buzz that attracts like-minded individuals to join your journey.

Ready to break free from self-limiting beliefs and scale your soul-led coaching business to new heights?

If you already doing consistently $10K months and desire to scale and grow your soul-led business then take action now and join the Limitless Mastermind—a transformative program designed to empower coaches like you to overcome obstacles, tap into your full potential, and create limitless success.

By joining the Limitless Mastermind, you’ll gain access to a supportive community of like-minded individuals who understand your journey and are committed to growth. You’ll receive invaluable insights, strategies, and personalised support to help you overcome self-doubt, master marketing and sales, and unlock your true potential.

Don’t let self-limiting beliefs hold you back any longer.

Secure your spot in the Limitless Mastermind.

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