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80% of results come from 20% of efforts. 

Pareto’s principle

  • 80% of revenue from 20% of customers. 
  • 80% of sales come from 20% of the marketing activities. 
  • We only wear 20% of our clothing 80% of the time. 
  • We only use 20% of our apps 80% of the time.

The 20% is your zone of genius, your magic, your secret sauce. It’s the thing that flows through you. It’s was you were made for. It’s what you have been preparing for. Hard work is not required for your success. It gets to be easy. It gets to feel good and aligned. You can achieve greatness without the hustle.

So the task is not to do more but to BE more. To activate and embody the truest and highest version of you. The YOU that is all of who she can be, effortlessly.

The Domino Effect

In Gary Keller’s book The One Thing, he talk’s about the domino effect. The geometric progression of the domino effect showed that one thing, the right thing set in motion, could topple over many, including a domino that was 50% larger.

If the first domino were 2 inches, the 10th would be 1.9m, the 18th would be the height of the leaning Tower of Pisa, the 23rd domino would be even greater than the Eiffel Tower, and the 31st would hover over Mount Everest at 3,000 feet.

Extraordinary results can be achieved with the domino effect.

Instead of fire fighting the daily activities and demands of the day, being pulled in one hundred different directions, do the ONE thing instead. It’s often not the most urgent, however, the most important. 

Once you identify your zone of genius and you are in your most authentic alignment, you’re ready to take action. The 20% will create 80% of the results. It’s not the busyness, chaos, complexity and massive misdirected action. But the 2-3 actions that will create the results.

You’ll refine again until you are left with one thing. The one thing that creates a bigger impact. The one thing that flows through you. The one thing that creates the magical results that appear so effortless.

The skill of asking better questions

The quality of any answer is directly determined by the quality of the question.

“What’s the ONE thing I can do today, such that doing it, everything else will be easier or unnecessary”.

By focussing on this so deeply on the bigger picture, you view the situation from the bird’s eye view instead of the small immediate problem. A bigger viewpoint will give you a bigger solution that will not only resolve the small challenges right now but also long-term solutions than can avoid future problems.

The one thing is not always the same task, action or strategy. The one thing that will, however, is the most aligned action to your soul at that moment. Be open and available to listen to the whispers of your soul as you auto-correct in the journey along life.

In exhale and inner stillness, I ask myself,

“What is this moment for?”

Each time I am guided and led by the perfect soul-aligned action. I feel excited, alive, in momentum, in my essence. All time ceases, and I do one thing until it’s done. Until I feel complete.

Support, delegation, outsourcing, and team briefing is the preparation work. When this is in place, you can better focus on your zone of genius.

Urgency into Action

As an entrepreneur and business owner, I create my deadlines and deliverables. I am self-motivated. I don’t wait for planets to be in alignment. I don’t wait for inspiration to come. I’ve learnt to cultivate personal power and activate the soul-aligned flow. I anticipate changes and adapt. My urgency is my soul’s calling and not outside pressures. My motivation is service first, then profit.

Urgency into action should not be motivated by reacting to the marketplace or in times of crisis. By that stage, it may be too late. Your soul is in contraction, and you are only a vibrational match for ideas and solutions that lead to more contraction. 

If that you right now STOP, get into alignment first. Step into the best future self and ask; 

“What does she already know that I get to know and believe now?”

Action taken from expansion, inspiration, and creativity will be innovative, joyful, impactful and profitable. This is the thought leader, the visionary; the woman who is ahead of the game because she plays her own game by her own rules. That leaves many confused about how the revenues actually get created without the constant hustle and grind.

Action taken from the exhale of all of you leads to expansive solutions.

Alignment and Divine Flow is still work!

When you’re in vibrational alignment with your soul’s calling, it propels you forward. It’s like being carried on the current of a river.

Sometimes gently, other times more rapidly. But you are constantly been urged forward.

Alignment and divine flow is STILL work. Without action, nothing happens.

But when you love what you do, it does not feel like work. Several hours may pass, or you might work through the evening.

You ride the natural current, the ebb and flow of the soul’s calling. Then in this state, more can be achieved than you could ever have imagined.

But sitting, waiting, meditating, visualising, vision boarding, chanting, and journaling are NOT income-generating activities. All these activities are designed to shift your energetic frequency into stillness and peace so that the actual work can begin.

In service of other souls, in your zone of genius. Begin the work…

Get your body into massive action. Ride the current of life, and your soul’s calling.


Flow States Exercises

The flow state is when we are connected to our soul and purpose. You feel it when you’re happy, fulfilled at peace, excited, alive and self-motivated. Flow states can feel very relaxing and passive as we float in the ocean, or active when we’re pushing through that last set at the gym. Flow state is ‘doing’ and ‘being’ for pure allowing and surrendering to the moment. No agenda, nothing to achieve outside of ourselves and nothing to prove.

It’s a state of being-ness for its own sake.

Flow states can be easily activated. It starts with changing physiology first. So I will begin my moving my body. A natural walk, jumping on my trampoline, dancing, stretching, swimming, some joy. Listening to empowering music.

You can continue deepening the flow with;

  • List 10 things you’re grateful for in your journal daily
  • Write the ideal work/life day
  • Desires list
  • Meditate and connect with the wisdom of your higher-self
  • Spa Day
  • Affirmations / Mantra’s / Declarations
  • Vision boarding
  • Self-care – bubble bath with candles
  • Herbal tea at a 5-star hotel
  • Creativity – painting, drawing, crafts, cooking
  • Music – I have a saved playlist called Favourite Songs that Fill Me with Joy.

The woman who is in soul-flow and the visionary. 

She walks towards the grand vision fearlessly. Creates her world from alignment and soul flow. For the woman who desires to embody her future best self in the now through the compelling big vision, a committed decision and the few bold and strategic moves that create the ripple effect. 

The higher purpose and fullest self-expression have become the motivation. She has stepped into the ‘beingness’ instead of the ‘doingness’. 

She’s not trying to get somewhere. She recognises it’s all here, right now. 

It’s ALL available with her.

Her life and work has become her art. She is embodied.


P.S. We’ve opened tickets for Embodied Her – The online Masterclass and Meditation event. 25th August 2022.

Activate the fierce feminine power and leadership. For Femmpire builders and emerging leaders to claim your power, courage and influence as a woman. To channel your message to millions.

Cultivate confidence, develop influence and embrace your identity as the CHANGE-MAKER. You just know you are destined for more. More influence, more impact and more results without the constant hustle and grind.

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